Case Study: Milton Country Cottages

FACT: There is gold amongst your past guests (and today's website visitors).

"Easy-news is working brilliantly for us and is certainly a cost effective marketing strategy. From our first newsletter we had 3 bookings within a day from people that stayed before, in one case 4 years ago. We have just sent out our second newsletter, this time to both previous guests and more than 40 new subscribers. Within 2 days we had sold 3 of our Autumn/Winter packages, 2 to new guests and 1 to a couple who were here 3 years ago."
- Carol Joyce, Milton Country Cottages NSW
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Milton Country Cottages was one of Easy-News’s earliest clients and our partnership with owners Carol and Kees continues to this day.

Like many accommodation operators, Milton Country Cottages knew they should really have an email newsletter but were uncertain as to how to go about it. The thought of learning new software, worrying about programming and trying to force a newsletter out using an email program like Outlook (which inevitably gets blocked and most are not actually delivered) prevent most properties implementing an email newsletter.

Yet an email newsletter is the single most important marketing step you can take.

After all, why spend more on advertising for new clients when you are not currently getting the most value you can out of past guests and their friends as well as people who visit your website today but who are not ready to book today?

The above quote from Carol shows two key benefits from an email newsletter:

“From our first newsletter we had 3 bookings within a day from people that stayed before, in one case 4 years ago”
– Carol Joyce, Milton Country Cottages

BENEFIT: An email is the cheapest, most effective way to reach out to past guests and turn more of them into repeat guests who refer their friends. Sure, you already get good repeat guest business – but it will be an even higher percentage if you don’t just leave it to chance and actively do something to encourage repeat guests.

“We have just sent out our second newsletter, this time to both previous guests and more than 40 new subscribers. Within 2 days we had sold 3 of our Autumn/Winter packages, 2 to new guests and 1 to a couple who were here 3 years ago.”
– Carol Joyce, Milton Country Cottages

BENEFIT: An email newsletter is also about putting a name to the faceless, nameless people who visit your website today but who are not ready to book. Give them the opportunity to subscribe to your newsletter and the hottest of these prospective guests will take it up – and now you have a way to establish a dialogue with them and when they are ready to book do you think they will do another Google search and maybe stay with another property or will they book with the property with whom they feel they now have some rapport as a result of receiving your newsletter?

Create Your Own Bookings Success Story

Now is the perfect time to write your own success story by adding Easy-News to your marketing mix. At $29 a month, pay-as-you-go (and with no lock-in contract) it won’t break the bank and the returns will be measured in dollars – more repeat guests, more referral guests and a better conversion rate from website visitors to bookings.

CLICK HERE to get started today